Core Value Beeme (BE CARE)
Core Focus "Change The World Through Mom & Baby Wellbeing"
10 Year Target (Mencapai 1 Triliun Revenue pada 2035)
Marketing Strategy (Target Market, 3 Unique, Proven Process & Guarantee)
3 Year Pict (Target Revenue & Profit 2029 & List target pencapaian perusahaan)
Traction (1 Year Target, Rocks & Issue List)